Tune in this Sunday, October 1 at 9:00 pm ET (6:00 pm PT) to Fuel TV for the first episode of "Sorsa Project", featuring Burton Global Team rider Heikki Sorsa.

"Sorsa Project" follows the Finnish athlete - who is a world-record holder and former Olympian - for one year, taking an in-depth look at the action-packed career of this international snowboarding sensation. Narrated by legendary pro snowboarder Jim Rippey, Sorsa competes in contests, poses for photo-shoots, and appears in films, as he is thrust into the limelight as a sports celebrity. Sound appealing? Watch to find out.

Tune in to FUEL TV and catch the first episode. "Sorsa Project" runs for six weeks with each new episode airing on Sundays. Check your local listings or www.fuel.tv for additional air times and dates.

"Sorsa Project": Sundays at 9:00 pm ET (6:00 pm PT) and 12:00 am ET (9:00 pm PT)